YouTube “Not suitable for most advertisers”: How To Appeal Demonetized Videos

Has Youtube marked your seemingly squeaky-clean video as “Not suitable for most advertisers“? What’s that even mean? Well, here’s how to appeal your Demonetized YouTube videos and how to best avoid getting them flagged in the first place.

If you’re here, you’re probably already aware, but YouTube recently started flagging certain videos as “Not Suitable For Most Advertisers”. This process is entirely automatic and is a process run on all YouTube videos automatically akin to Content ID. Here I’ll share the best information I’ve found on how this process works and how to work with it.

Note that YouTube’s process for this is highly variable and opaque; I meant to publish this weeks ago but only recently am I confident that the methods outlined here actually seem to work. Expect variation in your specific circumstances.

Tap Into YouTube is a series of articles from the perspective of a gaming YouTuber, covering both the use of YouTube and how to effectively work with YouTubers to promote your game.

What Does “Not Suitable For Most Advertisers” Mean?

When you get the yellow dollar sign symbol a video is “demonetized” or in youtube’s vernacular “Not Suitable For Most Advertisers”. Despite some conspiracy theories this does not mean YouTube is “skimming” your ad money; when demonetizing videos no ads are shown, meaning YouTube gets no ad money either. YouTube gets no inherent benefit from a demonetized video.

Despite the “limited or no” advertising, as far as I can tell no or effectively no advertisers actually put videos on “unsuitable” videos. You should consider a flagged video effectively demonetized entirely. It’s possible this will change in the future if advertisers choose to opt in to this class of video.

Find Demonetized Videos

If you had a backlog of videos before the “Not suitable for most advertisers” stuff started, you might have videos demonetized without knowing. There is a search filter you can use to find them immediately; this is where you’ll want to start your quest to re-monetize as many as you can. 

However, I’ve noticed that in some rare cases videos (unlisted ones in my case) did not show in that search filter, and recently re-monetized videos may still show in that view until monetization is turned off then back on for that video.

Demonetized Youtube Videos
The infamous Yellow Dollar Sign icon is the telltale sign you’ve been Demonetized

How To Get a Video Re-Monetized

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Alex Mauer Debacle: The DMCA Abuse That Is (and Isn’t) Possible on Youtube

So YouTube has a DMCA problem. We all knew this, since the DMCA itself sucks and YouTube doesn’t have the best track record regarding copyright. But what do you need to know if you’re affected? What’s the long and short of it?

Editor’s Note: I don’t have an editor.

Sir TapTap’s Note: If I did have an editor, they’d probably note that I’ve already written an extensive timeline on the Alex Mauer DMCA Debacle here, so if you don’t know what that is or wish to learn more, start there. This article is mostly about YouTube’s process and it’s problems and solutions, not the Alex case itself.

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Comparing Review Key Distribution Sites for Youtubers

So you’re a Youtuber, or maybe a Streamer. Maybe you have a website. Or maybe you’re whatever the hell we call a ‘Content Creator’. And if you’re one of those game-talker-abouter-things, whatever you choose to call them, you’re probably going to want review access to games. Steam keys, PSN codes, itch.io download links, whatever works.

Corrections: 2017-04-07 – It turns out Terminals does now have the coverage-checking feature I initially found it lacking.

Fortunately in the last couple years, a number of services have popped up to make this easier than manually dredging through the internet looking for contact details, searching PR databases, and waiting breathlessly for replies (please breathe; email is not a consistent delivery mechanism).

The main ones that I have found and use are Keymailer, Terminals.io, and Distribute(), and here I’m going to explain and compare all of them. Note I’m talking explicitly from the content creator side of things here, I don’t have the developer-side experience to comment significantly on the other side of things.

As a note, all services mentioned in this article are in Alpha/Beta. This whole developer <-> content creator thing is so new that even the world “content creator” is controversial at best, and more importantly all of these sites (and all of the developers, and all of the PR people, and all of us content creators) are still working out the kinks here.

All these services have had multiple issues I’ve watched get fixed over the last year, and all of them still have some growing to do. Most started out only supporting Steam keys but now all include the most popular consoles, for example. But are they worth using? Let’s find out.

Tap Into YouTube is a series of articles from the perspective of a gaming YouTuber, covering both the use of YouTube and how to effectively work with YouTubers to promote your game.

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How To Make Sure Your Indie Game Is Safe From Content ID

Why Check For Content ID?

Content ID is a headache for every YouTuber. If you want your game to go down smoothly on YouTube, you probably want to make sure you’re not accidentally setting up YouTubers to find out all their videos will get claimed.

Content ID can do the following:

  • Block a video in some countries
  • Block a video in all countries, effectively censoring it completely
  • Display ads on a video intended to be ad free
  • Block videos from being displayed on platforms that don’t/can’t show ads
  • Take some or all of the ad revenue a non-ad-free video would get
  • Mute some or all of the video

Content ID can also harmlessly track video views and stuff, and I believe uploaders aren’t even notified of this sort of matching. It’s not what I’ll be discussing today as it’s benign best I can tell.

Also note there’s no “only match people who upload the whole, naked soundtrack” option. If a song in the game is included and matched, Let’s Plays, streams etc. will be matched all the same as a pure rip of the full OST, Content ID is not a gentle beast.

If you want to ensure your game is safe from the Content ID monster, there’s a quick test you can do to save YouTubers some headaches (and yourself some headaches if they come asking what the deal is). Also, if you didn’t upload content to Content ID but someone else did, that means every video for your game could get Content ID’d, ticking off the YouTuber and sending money to someone who isn’t you, while the YouTuber will probably blame you assuming you did it. So yeah, you don’t want that. Some game devs have even had their own trailers Content ID’d by outside parties. Fun stuff.

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The State of Youtube Red (For a Medium Sized Channel)

I’ve been interested in Youtube Red since it’s announcement, and stayed somewhat optimistic when everyone wanted to hate it. Now it’s been out a few months, and more importantly, Youtube Red analytics have been added. With these tools a pretty clear picture can be painted: Youtube Red is a great potential source for income that, at present, is used much too rarely to be of notable real-world value to creators.

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